Attn: VC-Backed SaaS & AI Startup Founders and Sales Leaders
The Zero-to-One Sales Engine
Escape the trap of founder-led sales. Equip your team with a repeatable methodology to beat quota every quarter.
Max 2 New Engagements / Month
Trained in MEDDPICC, Challenger, Sandler, SPIN, and other proven frameworks, distilled into one system your team can actually run.
The Assumption Is The Problem
Experience on a resume doesn't mean someone can sell. You're not the problem. The assumption is.
If the assumption were actually true, the failure rate wouldn't look like this.
The Startup Genome Project studied 3,200 high-growth startups and found 74% of failures trace back to one cause: premature scaling, including hiring sales reps before the business was ready to support them.
In Their Words
Revenue leaders and reps who went from guessing to hitting quota, on the record.
Dustin has an encyclopedic knowledge of sales and is an engaging, accomplished, and extremely polished trainer and presenter. This is a killer combination when applied to supercharging a sales function.
Chris Riley · VP of Sales & Commercial Transformation ExecutiveHe was the first person in my career that held me to a higher standard and taught me what it meant to be a world-class sales professional.
Shawn Hughes · Founder & Head of SalesDustin and his team helped our organization make major improvements. He rapidly identified the areas that would be most impactful to our business.
Chris Sams · Founder & Head of SalesThe onboarding he put together was one of the best in my career, and as a former sales trainer, that's saying something.
Larry Boubel · Enterprise Account Executive & Former Sales TrainerDustin's exceptional leadership and strategic insight have been instrumental in my professional growth.
Mark Andrew · Enterprise Sales LeadBecause of his coaching and training, I went from not knowing what an objection even was to exceeding my quota every quarter.
Justin Driffill · Senior Account ExecutiveMax 2 New Engagements / Month
How It Works
No guesswork. Just a clear path from where your team is now to a system that runs without you.
Step 1
We scope your team, your sales motion, and where deals are actually breaking down before anything else.
Step 2
We train your team on a proven sales methodology: the same process, qualification, and language for every stage of the deal.
Step 3
We coach your team weekly on live deals until quota holds without you in the room.
Inside The Startup Sales Engine
Every piece exists to replace guesswork with a process your team can actually run.
We give your reps a clear, step-by-step framework for how to run every stage of the sales process, from open to close. Everyone has a shared language and process to follow. No more reps winging it or guessing what to do next.
A 5-step qualification system to confirm if a deal is real, or exit quickly, so you invest time only in deals that deserve it. Replaces gut feelings and rep optimism with verifiable evidence you can actually trust.
A structured interview framework that shows your sales team how to control meetings like an expert consultant, and rapidly uncover purchase intent. Your team stops giving premature product demos to unqualified leads, and locks in next steps before ever hanging up the phone.
A simple, step-by-step roadmap your rep and the buyer build together to lock in timelines, key decision-makers, and approval steps. You replace rep guesswork with documented buyer commitments, giving you verifiable proof of where every deal stands.
Every week, we run group coaching calls with your team to review sales call recordings, roleplay tough situations, and coach active deals. Your reps get better every single week on live pipeline, without taking up your time.
A simple weekly rhythm that installs deal forecasting as a core competency into your team. You walk into board meetings with numbers you can actually back up with evidence.
Max 2 New Engagements / Month
Service Levels
Three ways to work with us, from DIY tools to a fully installed system to embedded fractional leadership.
$997 one-time
For teams who just need the tools and can install them yourself.
$25,000
$10,000 install + $5,000/mo × 3 (min.)
$75,000 / 3 months
For founders who need more than a system installed: GTM strategy, comp planning, rules of engagement, and hands-on fractional leadership.
Includes the complete Startup Sales Engine (training, playbooks, and weekly coaching), plus:
Currently one slot open
Apply for Fractional EngagementNot sure which path is yours? That's what the call is for.
Max 2 New Engagements / Month
What To Expect
What change looks like when training and coaching run together. Every team moves at its own pace, but this is the shape of it.
Weeks 1-2
Foundation training lands, your team has one shared method and language for the first time.
Weeks 3-8
Weekly Film Room turns training into behavior. Deals get qualified, not guessed at.
Week 12+
Reps close without you in the room. Forecasts hold up in the boardroom.
Max 2 New Engagements / Month
Meet Dustin
For 17 years I've watched founders hire experienced reps and wait for revenue that never comes. I built the Startup Sales Engine to fix that. Paid engagement only, no equity, no board seat, no conflict of interest with your investors.
If your team does not show measurable improvement in deal quality, pipeline clarity, and sales execution within 90 days, we continue working with you at no cost until you do.
Before You Book
B2B and AI startups, Seed to Series A, usually 3 to 10 reps. If your team already has a repeatable process that's working, this isn't for you.
Most training stops after the workshop. We stay on and coach your team on live deals every week until the method actually shows up in the numbers.
No. Coaching is a distinct function from management. We install the training and coaching layer your team is missing, we don't run your sales org.
Both, in sequence. We train the foundation first, then coach your team weekly until they exceed it.
We build on what's already working. Most startups have fragments, not a full system, we fill the gaps and give everyone one shared language.
The Startup Sales Engine installs training and coaching. Fractional Leadership adds GTM strategy, comp design, and embedded leadership on top of it, for founders who need more than a system installed.
Most teams see the shift in qualification and forecasting accuracy within the first few weeks. Behavior change on live deals compounds over the full 90 days.
If you're done being the bottleneck, the next step is a conversation.
Max 2 New Engagements / Month
If you're running a team of 3–10 reps and still don't fully trust your pipeline or forecast, this is for you. In this 30-minute working session, we will break down your current pipeline together, identify which deals are actually real vs. inflated, pinpoint where your reps are losing control of deals, and show you exactly what's missing to step out of founder-led sales. If there's a fit, I'll walk you through how we fix it. If not, you'll still leave with clarity on what's broken.
"Since working with Dustin, my quota attainment went from 80% last quarter to 238% this quarter."
Jesse Taylor, Enterprise Account Executive
"Dustin has an encyclopedic knowledge of sales, a killer combination for supercharging revenue."
Chris Riley, VP of Sales
"I might as well have paid a private consultant to turn me from a BDR to an AE veteran."
Chase Masciorini, Enterprise AE & GTM Lead
"Because of his coaching, I went from not knowing what an objection was to exceeding quota every quarter."
Justin Driffill, Senior Account Executive
P.S. We take on a maximum of 2 new engagements per month. If you want a pipeline you can actually trust, a team that runs deals without you, and a sales system that turns inconsistent performance into predictable revenue, book a call now.