1:1 Coaching from a 3x Startup VP Sales
Beat Quota
Every Quarter
You don’t need a manager tracking your activity. You need an expert with you in your deals.
Big-company playbooks fail at startups. An ex-rep from a big brand teaching you how they sold a household name won’t help. I spent 17 years unlocking how to scale sales at VC-backed SaaS and AI startups. Now, I coach mid-market and enterprise AEs on the repeatable system it takes to beat quota every quarter.
“After a quarter of lackluster performance, I knew I needed a coach. I had been chasing deals that didn’t have a real chance at closing instead of the ones that would actually help me hit my number. Since working with Dustin, my quota attainment went from 80% last quarter to 238% this quarter, and I still have the pipeline to do it again. Huge transformation.”
Jesse Taylor · Enterprise Account Executive
Startup Sales Coaching
Your Unfair Advantage
1 A system to beat quota every quarter
Hitting your number stops being a scramble and becomes a process you run. We build you a repeatable way to work every deal, so you have the best odds of making quota this quarter, the next, and the one after that.
You don’t rise to your goals. You fall to your systems. I’ll give you one that beats quota every quarter.
2 The judgment to spot a dead deal in minutes
In the first two weeks we grade your live pipeline together. You learn to forecast accurately and tell the real deals from the ghosts.
Most reps hold onto dead deals for months because killing them feels like failure. It isn’t. Every hour you take back from a ghost deal is an hour you put into one that pays.
By honing your Closer’s Radar, you stop bleeding time and fill your pipeline with deals you can actually close.
3 Someone in your corner who isn’t your boss
Your manager can fire you. You can’t be fully honest with them, and they can’t really help you anyway. So you’re on an island.
As your coach, I’m not in your management chain. My only interest is helping you win. We meet every week. You bring your real deals and your real doubts. I help you see what you’re too close to see, and hold you to the standard you set for yourself. That feedback loop is how the skill gets built.
Coaching Strategy
Close More Deals,
Make More Money
I wasn’t a natural. I struggled, missed my number, and thought I should quit. But I was too stubborn. I spent years taking courses, reading hundreds of books, and breaking down every element of professional selling into principles that could be applied in any environment.
When it finally clicked, I became the top producer at my company. I went on to spend years as a Director and VP of Sales at early-stage startups, helping others win with the exact strategies I’d developed, in a fraction of the time.
I specialize in one thing
coaching AEs at VC-backed startups to close more mid-market and enterprise deals.
If you want to beat quota every quarter, you need a system to quickly identify deals that will close and a process to maximize your deal size and win rate. You need a system to manage your time and your energy. You need someone in your corner that you can strategize with and reflect back to you what is getting in the way of you reaching your goals.
You are trying to do it alone. You are working harder than ever. But the thing holding you back is not effort or experience.
Honestly, it isn’t your fault.
The difference between going on a PIP and beating your quota every quarter is you having a system that produces predictable results.
Once you have it, you don’t just hit your number, you own a skill, and you can teach it to your team, if you decide to move into sales leadership.
You are one call away from turning everything around.
Ready to Beat Quota
Every Quarter?
Becoming the top salesperson at your company starts with a strategy call. Pick a time below to see if I’m the right coach for you.
“I went from not knowing what an objection was to beating my quota every quarter.”
Justin Driffill · Account Executive