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Fractional VP Sales & Revenue Systems for Seed-Stage B2B SaaS

Great Technology Dies
Without Revenue

Get a repeatable sales process,
a demo that sells business value, and
a pipeline that converts into revenue

If you are a technical founder, you likely have deals that sound interested after the demo, then go quiet. That is not a “sell harder” problem. It is an execution system problem.

As your fractional VP of Sales, I build the process, messaging, and weekly operating cadence that turns demos into next steps, next steps into commitments, and commitments into signed contracts.

Fractional VP Sales & Revenue Systems for Seed-Stage B2B SaaS

Great Technology Dies
Without Revenue

 

Get a repeatable sales process,
a demo that sells business value, and
a pipeline that converts into revenue

If you are a technical founder, you likely have deals that sound interested after the demo, then go quiet. That is not a “sell harder” problem. It is an execution system problem.

As your fractional VP of Sales, I build the process, messaging, and weekly operating cadence that turns demos into next steps, next steps into commitments, and commitments into signed contracts.

Book A Demo Review 🡢
See How It Works
Book A Demo Review 🡢
See How It Works

This Is For You

Seed-stage technical founders leading sales

For You If:

âś“ You sell complex B2B deals to multiple stakeholders

âś“ Prospects sound interested after the demo, then go quiet

âś“ Pipeline looks active, but deals are not converting to revenue

✓ You are juggling product, sales, and fundraising, and it’s starting to burn you out

✓ You have great technology, but revenue isn’t materializing fast enough to protect runway

✓ You need to lower CAC, increase LTV, improve conversion rates, and increase deal velocity

Not For:

 x D2C or PLG offers without a professional sales team or need for a B2B sales process

x High-volume, transactional sales (short-cycle, low complexity)

 x Pre-revenue and pre-product market fit, still figuring out who to sell to

x Indecisive leadership, with multiple GTM experiments

 

 

         

You Lose You Lose Deals, Time, and Runway Without a Real Sales System


Most founders try to scale sales through effort before installing
the systems that make deals move and close

Ad Hoc Sales Process

Sales effort increases, but output does not compound

x Deals advance differently
x Exit criteria are implied, not enforced
x Headcount adds cost before leverage

Missing Verified Signals

You cannot tell which deals are real and are forced to rely on guesswork

x Activity confused for progress
x Stalled deals remain "active"
x Risk surfaces too late to fix

Reactive Management

You are stuck in fire-fighting mode instead of using steady operating rhythm

x You demo a lot but close a little 
x Most deals have no real next steps 
x Spend decisions feel like gambles

                            

You Lose Deals, Time, and Runway Without a 
Real Sales System


Most founders try to scale sales through effort before installing
the systems that make deals move and close

Ad Hoc Sales Process

Sales effort increases, but output does not compound

x Deals advance differently
x Exit criteria are implied, not enforced
x Headcount adds cost before leverage

Missing Verified Signals

You cannot tell which deals are real and are forced to rely on guesswork

x Activity confused for progress
x Stalled deals remain "active"
x Risk surfaces too late to fix

Reactive Management

You are stuck in fire-fighting mode instead of using steady operating rhythm

x You demo a lot but close a little 
x Most deals have no real next steps 
x Spend decisions feel like gambles

          

Introducing the
Elite Sales Operating System™


A sales execution system for seed-stage technical founders,
delivered through fractional VP of Sales leadership.

I step in 2 days per week to build your process and messaging,
run weekly deal and pipeline cadence reviews with you, and
install the controls that keep deals moving to close.

Without a System


x Most deals go dark after a demo

x Successful sales execution feels random

x Stalled deals stay in the pipeline too long

x Close dates slip without clear reasons

x Erodes executive confidence

x Sales steals time from product and fundraising

 

With Elite Sales OS™


✓ Repeatable sales process

✓ Messaging that sells business value

✓ Qualification and next-step standards

✓ Cuts cycle time and raises win rates

✓ Produces evidence-based forecasts

✓ Reduces cash burn from bad bets

✓ Protects valuation with predictability 

Introducing the
Elite Sales Operating System™


A sales execution system for seed-stage technical founders, delivered through fractional VP of Sales leadership.

I step in 2 days per week to build your process and messaging,
run weekly deal and pipeline cadence reviews with you,
and install the controls that keep deals moving to close.

Without a System

 

x Most deals go dark after a demo

x Successful sales execution feels random

x Stalled deals stay in the pipeline too long

x Close dates slip without clear reasons

x Erodes executive confidence

x Sales steals time from product and fundraising

 

With Elite Sales OS™


âś“ Repeatable sales process

✓ Messaging that sells business value

✓ Qualification and next-step standards

✓ Cuts cycle time and raises win rates

✓ Produces evidence-based forecasts

✓ Reduces cash burn from bad bets

✓ Protects valuation with predictability 

How the Engagement Works

I don’t just give advice or coach from the sidelines.
I step in as your fractional VP of Sales and build, implement, and run the sales system with you.

(1)
Diagnose


I inspect your pipeline, demos, messaging, and sales process to find exactly where revenue is getting stuck.

  • Review real opportunities and recent sales calls
  • Identify gaps in qualification, demos, and next steps
  • Clarify ICP, buying personas, and decision paths
  • Prioritize the fastest path to revenue traction

(2)
Build & Install


I build the sales process, messaging, and deal controls, that drive purchase commitments.

  • Align your demo and messaging to business value
  • Install qualification standards and buyer-owned next steps
  • Design a repeatable sales process and CRM structure
  • Create operating rules using your active deals

(3)
Lead & Run


I work alongside you weekly to run deal reviews and pipeline cadence so the system produces results immediately.

  • Weekly deal and pipeline reviews to drive accurate forecast discipline
  • Coaching on live opportunities to improve conversion rates
  • Strategic advisory for sales and marketing spend decisions
  • Continuous optimization as you hire and scale

        

How the Engagement Works

I don’t just give advice or coach from the sidelines.
I step in as your fractional VP of Sales and build, implement, and run the sales system with you.

(1)
Diagnose


I inspect your pipeline, demos, messaging, and sales process to find exactly where revenue is getting stuck.

  • Review opportunities and recent sales calls
  • Identify gaps in qualification, demos, and next steps
  • Clarify ICP, buying personas, and decision paths
  • Prioritize the fastest path to revenue traction (GTM strategy)

(2)
Build & Install


I build the sales process, messaging, and deal controls, that drive purchase commitments.

  • Align demo messaging to business value
  • Install qualification standards and buyer-owned next steps
  • Design a repeatable sales process and CRM structure
  • Create operating rules using your active deals

(3)
Lead & Run


I work alongside you weekly to run deal reviews and pipeline cadence so the system produces results immediately.

  • Weekly deal, pipeline, and forecast reviews
  • Coaching on live opportunities
  • Strategic advisory for sales and marketing spend decisions
  • Continuous optimization as you hire and scale

        

Turn Your Sales Org Into An
Engine Of Predictable Growth

±10% Forecast Accuracy

Replace arbitrary stage percentages with binary, evidence-based commitments that remove "gut feel" from the board report

Zero "Commit" Surprises

Weekly Proof Reviews surface deal slippage in real-time, so you uncover lost deals before the final week of the quarter

30% Faster Sales Cycles

Mutual Action Plans (MAPs) shift the burden of the sale into a shared project with the buyer, eliminating guesswork

Verified Pipeline Truth

OCEAN™ qualification flushes out stalled deals and "fake pain" so your pipeline represents revenue not optimism

10 Hours Back Each Week

The Mon-Fri cadence turns "Forecast Theater" into a high-speed inspection rhythm, eliminates redundant meetings

Controlled Burn & Scale

Base your hiring and spend decisions on verifiable revenue movement, and unit economics, not hero-dependent sales

Turn Your Sales Org Into An Engine Of Predictable Growth

±10% Forecast Accuracy

Replace arbitrary stage percentages with binary, evidence-based commitments that remove "gut feel" from the board report

Zero "Commit" Surprises

Weekly Proof Reviews surface deal slippage in real-time, so you uncover lost deals before the final week of the quarter

30% Faster Sales Cycles

Mutual Action Plans (MAPs) shift the burden of the sale into a shared project with the buyer, eliminating guesswork

 

Verified Pipeline Truth

OCEAN™ qualification flushes out stalled deals and "fake pain" so your pipeline represents revenue not optimism

10 Hours Back Each Week

The Mon-Fri cadence turns "Forecast Theater" into a high-speed inspection rhythm, eliminates redundant status update meetings

Controlled Burn & Scale

Base your hiring and spend decisions on verifiable revenue movement, and unit economics, not hero-dependent sales

What Clients Are Saying

“Straightforward, results-oriented systems.”

“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”


— Chris Riley, Kodiak Hub

“Energizes teams and drives real change.”

“Dustin quickly identified what mattered, rebuilt our CRM around reality, and delivered a plan that improved results immediately.”

— Chris Sams, Novinium

“Raises the bar for everyone.”

“Dustin taught me what world-class leadership looks like and pushed me past mediocrity.”

— Shawn Hughes, Stride Logistics

“In the trenches with your team.”

“Dustin sharpens strategy, and leaves you permanently better.”


— Larry Boubel, Real AI

        

             

Frequently Asked Questions

Get answers to common questions about Elite Sales OS™

Still have questions?

Get In Touch

Stop Guessing What Will Work.
Start Running Systems That Do.


If revenue is stalled, adding pressure will not fix it.
Installing the right operating system will.
Start by inspecting what is real.

Book a Demo Review Session 🡢


What Happens On The  Call?

On the call, we will:

  • Review your current revenue model and targets
  • Inspect a small set of live opportunities in your pipeline
  • Identify where execution is breaking and why
  • Confirm which operational controls are missing 
  • Recommend high impact next steps

You leave with clarity and control


If You Carry The Number,
This Protects You.

You will walk away with:

  • A clear view of what is real versus at risk

  • The specific system gaps creating drift and delay

  • A short list of highest-leverage fixes

Click the button below,
I will see you on the call
Book A Demo Review 🡢

Elite Sales OS™ by
Gransberry Systems 

Revenue infrastructure for B2B sales teams. We install an operating system that standardizes deal execution, keeps leadership in control, and helps teams close more deals faster.

Contact

27 W Anapamu St #231
Santa Barbara, CA
dustin@grans.io
(425) 444-3545