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Sales Execution Systems for B2B SaaS

Turn Stalled Deals
Into Signed Contracts

Get a repeatable sales process,
close more B2B deals faster,
and a forecast you can trust.


You likely have a pipeline of deals stacking up, post-demo, that aren't closing. That means you have a systems problem.

Most sales growth problems are caused by unclear qualification, weak next steps, opinion-based deal reviews, and inconsistent standards. 

I help you install the operating controls and governance to fix that.

A Sales Execution System To Turn Stalled Deals Into Signed Contracts

 

Get a repeatable sales process,
close more B2B deals faster,
and a forecast you can trust.


We inspect your live deals and sales process, pinpoint where deals stall,
and install operational controls that drive revenue growth.

You will see what is real, what is stuck, and what to fix within weeks.

Book A Pipeline Diagnosis 🡢
See How It Works
Book A Strategy Call 🡢
See How It Works

This Is For You

B2B sales teams under pressure to hit the number this quarter

For You If:

✓ You sell complex B2B deals to multiple stakeholders

✓ Pipeline looks healthy, but deals aren't closing

✓ Deals stall after demos (and go dark)

✓ Late-stage deals slip from the forecast

✓ Your team is busy, but deal progress is inconsistent

✓ You need to lower CAC, increase LTV, improve conversion rates, and increase deal velocity

Not For:

x D2C or PLG offers without a professional sales team

x High-volume, transactional sales 

 x Pre-product market fit

x Teams still figuring out who they sell to

x Indecisive leadership, with multiple GTM experiments



If you own a revenue number, this applies to you

         

You Lose Efficiency, Visibility, and Control As You Scale, Without Operational Controls


Most B2B sales teams add headcount before installing 
systems that govern execution

Ad Hoc Sales Process

Sales effort increases, but output does not compound

x Sellers advance deals differently
x Exit criteria are implied, not enforced
x Headcount adds cost before leverage

Missing Verified Signals

Leadership cannot tell which deals are real, and is forced to rely on guesswork

x Activity confused for progress
x Stalled deals remain "active"
x Risk surfaces too late to fix

Reactive Management

Deal updates are often what sellers hope, not the objective truth

x Forecasts change without explanation
x Time spent reconciling numbers
x Board conversations turn defensive

 The Result:

  • Confidence erodes late in the quarter, when options are limited

  • Leaders spend time defending numbers instead of acting on them

  • Hiring and spend decisions are made without reliable signal

  • Deals stall with no clear reason why

Most teams realize this when it is too late to fix it

                            

You Lose Efficiency, Visibility, and Control As You Scale, Without 
Operational Controls


Most B2B sales teams add headcount before installing
systems that govern execution

Ad Hoc Sales Process

Sales effort increases, but output does not compound

x Sellers advance deals differently
x Exit criteria are implied, not enforced
x Headcount adds cost before leverage

Missing Verified Signals

Leadership cannot tell which deals are real, and is forced to rely on guesswork

x Activity confused for progress
x Stalled deals remain "active"
x Risk surfaces too late to fix

Reactive Management

Deal updates are often what sellers hope, not the objective truth

x Forecasts change without explanation
x Time spent reconciling numbers
x Board conversations turn defensive

          

Introducing the
Elite Sales Operating System™


Revenue infrastructure that makes sales execution
predictable as the team grows.

Traditional Approach


x Relies on hero sellers & miracle work

x Rewards activity instead of progress

x Allows deals to advance without proof

x Leads to sales team turnover

x Erodes executive confidence

x Forces guesswork and triage

Elite Sales OS™


✓ Installs a repeatable revenue system

✓ Standardizes how deals are run

✓ Cuts cycle time and raises win rates

✓ Produces evidence-based forecasts

✓ Reduces cash burn from bad bets

✓ Protects valuation with predictability 

Introducing
Elite Sales OS™

Revenue infrastructure that makes sales execution
predictable as the team grows.

Traditional Approach


x Relies on hero sellers & miracle work

x Rewards activity instead of progress

x Leads to sales team turnover

x Erodes executive confidence

x Forces guesswork and triage

Elite Sales OS™


✓ Installs a repeatable revenue system

✓ Standardizes how deals are run

✓ Cuts cycle time and raises win rates

✓ Produces evidence-based forecasts

✓  Reduces cash burn from bad bets

✓ Protects valuation with predictability

Install the Elite Sales OS™ in 3 Steps

We don’t just train and coach your team.
We install revenue infrastructure that governs execution and scales with headcount.

(1)
Inspect


We examine your sales process and open opportunities to find exactly where revenue is getting stuck in your pipeline.

(2)
Build


We rebuild deal execution so every active deal has a verifiable, buyer-owned next step driving the deal towards close.

(3)
Enforce


We install a weekly management cadence and operating rules so sales progress does not rely on heroics.

        

Install Elite Sales OS™ in 3 Steps

We don’t just train and coach your team.
We install revenue infrastructure that governs execution and scales with headcount.

(1)
Inspect


We examine your sales process and open opportunities to find exactly where revenue is getting stuck in your pipeline.

(2)
Build


We rebuild deal execution so every active deal has a verifiable, buyer-owned next step driving the deal towards close.

(3)
Enforce


We install a weekly management cadence and operating rules so sales progress does not rely on individual heroics.

        

Turn Your Sales Org Into An
Engine Of Predictable Growth

±10% Forecast Accuracy

Replace arbitrary stage percentages with binary, evidence-based commitments that remove "gut feel" from the board report

Zero "Commit" Surprises

Weekly Proof Reviews surface deal slippage in real-time, so you uncover lost deals before the final week of the quarter

30% Faster Sales Cycles

Mutual Action Plans (MAPs) shift the burden of the sale into a shared project with the buyer, eliminating guesswork

Verified Pipeline Truth

OCEAN™ qualification flushes out stalled deals and "fake pain" so your pipeline represents revenue not optimism

10 Hours Back Each Week

The Mon-Fri cadence turns "Forecast Theater" into a high-speed inspection rhythm, eliminates redundant meetings

Controlled Burn & Scale

Base your hiring and spend decisions on verifiable revenue movement, and unit economics, not hero-dependent sales

Turn Your Sales Org Into An Engine Of Predictable Growth

±10% Forecast Accuracy

Replace arbitrary stage percentages with binary, evidence-based commitments that remove "gut feel" from the board report

Zero "Commit" Surprises

Weekly Proof Reviews surface deal slippage in real-time, so you uncover lost deals before the final week of the quarter

30% Faster Sales Cycles

Mutual Action Plans (MAPs) shift the burden of the sale into a shared project with the buyer, eliminating guesswork

 

Verified Pipeline Truth

OCEAN™ qualification flushes out stalled deals and "fake pain" so your pipeline represents revenue not optimism

10 Hours Back Each Week

The Mon-Fri cadence turns "Forecast Theater" into a high-speed inspection rhythm, eliminates redundant status update meetings

Controlled Burn & Scale

Base your hiring and spend decisions on verifiable revenue movement, and unit economics, not hero-dependent sales

What Clients Are Saying

“Straightforward, results-oriented systems.”

“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”


— Chris Riley, Kodiak Hub

“Energizes teams and drives real change.”

“Dustin quickly identified what mattered, rebuilt our CRM around reality, and delivered a plan that improved results immediately.”

— Chris Sams, Novinium

“Raises the bar for everyone.”

“Dustin taught me what world-class leadership looks like and pushed me past mediocrity.”

— Shawn Hughes, Stride Logistics

“In the trenches with your team.”

“Dustin sharpens strategy, and leaves you permanently better.”


— Larry Boubel, Real AI

        

             

Frequently Asked Questions

Get answers to common questions about Elite Sales OS™

Still have questions?

Get In Touch

Stop Guessing What Will Work.
Start Running Systems That Do.


If revenue is stalled, adding pressure will not fix it.
Installing the right operating system will.
Start by inspecting what is real.

Inspect My Pipeline 🡢


What Happens On The  Call?

On the call, we will:

  • Review your current revenue model and targets
  • Inspect a small set of live opportunities in your pipeline
  • Identify where execution is breaking and why
  • Confirm which operational controls are missing 
  • Recommend high impact next steps

You leave with clarity and control


If You Carry The Number,
This Protects You.

You will walk away with:

  • A clear view of what is real versus at risk

  • The specific system gaps creating drift and delay

  • A short list of highest-leverage fixes

Click the button below,
I will see you on the call
Book A Pipeline Diagnosis 🡢

Elite Sales OS™ by
Gransberry Systems 

Revenue infrastructure for B2B sales teams. We install an operating system that standardizes deal execution, keeps leadership in control, and helps teams close more deals faster.

Contact

27 W Anapamu St #231
Santa Barbara, CA
[email protected]
(425) 444-3545