Sales Training & Advisory for VC-Backed Startups
Build A Scalable
Sales Engine
Escape the trap of founder-led sales. Equip your team with a repeatable methodology to beat quota every quarter.
Big-company playbooks fail at early-stage software companies. I spent 17 years unlocking how to scale sales at VC-backed SaaS and AI startups. We combine executive sales advisory with weekly rep-level coaching to turn erratic deal-making into predictable revenue growth.
“After a quarter of lackluster performance, I knew I needed a coach. I had been chasing deals that didn’t have a real chance at closing. Since working with Dustin, my quota attainment went from 80% last quarter to 238% this quarter, and I still have the pipeline to do it again. Huge transformation.”
Jesse Taylor · Enterprise Account Executive
The Bottleneck
Growth Stalls Without A Repeatable Sales Motion
For Founders & Executive Leadership
- The Founder-Led Sales Trap: You carry 80% of the revenue load because closing still relies on founder intuition.
- Uneven Team Performance: Only 1 or 2 salespeople are producing, while the rest miss quota quarter after quarter.
- Unreliable Pipeline Data: Deal updates are based on rep "gut feelings" rather than verifiable customer evidence.
- Leadership Churn: High-priced VP of Sales hires failed because the core sales engine wasn't built yet.
For Account Executives & Sales Reps
- Managers, Not Coaches: Your manager tracks your activity and grades your forecast—they don't help you close deals.
- Big-Company Playbook Failure: Enterprise playbooks fail when selling early-stage, non-household name software.
- Wasted Time on Ghosts: You bleed hours chasing dead-end deals instead of building high-yielding pipeline.
- Inconsistent Income: Hitting your number feels like a quarterly scramble instead of a repeatable process.
The Execution System
Your Unfair Advantage
1 A standardized methodology to beat quota
Hitting your number stops being a scramble and becomes a system you run. We align your team on a unified sales methodology, ICP definition, and qualification framework based on verifiable buyer evidence.
Founders get reliable pipeline data, and AEs get a repeatable process to work every deal for maximum win rates.
2 The judgment to spot a dead deal in minutes
Together, we grade live pipeline using strict evidence-based frameworks (TRACK & MAP). Reps learn to tell real deals from ghosts early in the cycle.
Every hour taken back from a ghost deal is an hour put into a high-value opportunity that actually pays.
3 Dedicated coaching outside the management chain
Managers inspect and enforce. As a coach outside your management chain, my only goal is helping your team win deals.
Reps bring real deal obstacles and doubts to weekly coaching. That direct, transparent feedback loop is how top-producer skills are permanently built.
Proven Leadership
Close More Deals,
Make More Money
I spent 17 years as a Director, VP of Sales, and tops-producer across early-stage B2B SaaS and AI startups. I broke down professional selling into principles that produce predictable results in any GTM environment.
Our Core Specialization
Helping VC-backed tech startups build repeatable sales engines and coaching AEs to close mid-market & enterprise deals.
If you want to scale revenue, you need a system to quickly qualify opportunities, maximize contract size, and eliminate pipeline friction. You need expert advisory to steer strategy, and hands-on coaching to elevate rep execution.
The Program
The Startup Sales Engine
Custom Team Sales Training
$10,000 one-time
- 2x 90-Minute Live Custom Sessions: Tailored to your specific product, ICP, and market.
- Verifiable Evidence Framework: Implement custom qualification standards across the team.
- Full Session Recordings: Create a permanent onboarding library for future hires.
Advisory & Group Coaching
$5,000 / month (3-mo min)
- Weekly Group Sales Coaching: Live deal teardowns, discovery practice, and call reviews.
- Leadership Strategic Advisory: Direct support on GTM strategy, comp plans, and forecasting.
- Quarterly Deep-Dives: Comprehensive pipeline and strategy recalibration sessions.
Included Enterprise Assets & Bonuses:
Ready to Scale Your Sales Engine?
Book a free 30-minute sales strategy session. We'll evaluate your current pipeline, pinpoint revenue bottlenecks, and outline a custom roadmap.
“Because of his coaching and training, I went from not knowing what an objection even was to exceeding my quota every quarter.”
Justin Driffill · Senior Account Executive
“His one-on-one mentoring and coaching have significantly enhanced my effectiveness as an enterprise sales professional, allowing me to consistently exceed my annual targets.”
Mark Andrew · Enterprise Account Executive
“I might as well have paid a private consultant to turn me from a BDR to an AE veteran with all the tricks of the trade.”
Chase Masciorini · AI GTM Account Executive
“He was the first person in my career that held me to a higher standard and taught me what it meant to be a world-class sales professional.”
Shawn Hughes · Head of Sales