For B2B account executives at SaaS and AI startups
Beat Quota
Every Quarter
Without marketing support, brand recognition, or the best price. And without losing $100,000 in commissions figuring out the system on your own.
I’ll show you the key pieces you need to consistently beat quota every quarter, so you can make a lot more money, with less effort and a lot less stress.
One system built to make beating quota run like clockwork.
Watch this before you send another follow-up email
Why deals go quiet after the demo, and what to do about the ones sitting in your pipeline right now.
80% of quota to 238% in one quarter
“After a quarter of lackluster performance, I knew I needed a coach. I had been chasing deals that didn’t have a real chance at closing instead of the ones that would actually help me hit my number. Since working with Dustin, my quota attainment went from 80% last quarter to 238% this quarter, and I still have the pipeline to do it again. Huge transformation.”
Jesse Taylor · Enterprise Account Executive
Read these and tell me I’m wrong
Is this you?
You thought sales would be pouring in.
But you are working harder than ever…
No leads, empty calendar,
demos that go nowhere,
and a pipeline full of deals that may never close…
You’re feeling less confident as months drag on.
Your stress is compounding, you’re taking it home.
You know you deserve better.
You just don’t have a clear path to win consistently.
Why this keeps happening
Your company hired you to carry a number and gave you some product training. The rest was assumed.
They believe that good salespeople will figure it out on their own, and the ones who don’t will sink or swim.
What this actually does is force you to build a system from scratch, alone, using your own quarters as the experiment.
The Startup Deal Flywheel
The system you were supposed to be given
Sales training teaches you what to say. It doesn’t show you why deals go dark and what to do about it.
We can easily get to 100%, 150%, 200% or more, every quarter.
But first we have to solve these three core problems.
You don’t have enough qualified deals because nobody is filling your pipeline but you
First we create demand:
We develop clear reasons why ideal customers absolutely need your offer, target contacts and organizations with multi-channel messaging to fill your calendar, and position you as an authority that prospects want to learn from and are willing to share information with.
Then even if you give a great presentation, your deals stall after the demo
Then we drive deals to a decision:
We enable purchase decisions by making offers so clear they sell themselves, getting the path to signature in writing, and leveraging consensus to win the deal.
Yes, buyers will help you do this. Most of them are relieved someone finally organized the work. I’ll show you how.
And when you finally have a good result, you start the next quarter from zero
And finally we make results repeatable by compounding every win into several more.
This is the hack that only the top 1% exploit and it’s why most AEs repeat the same quarter forever.
What they say
AEs I have coached
“Because of his coaching and training, I went from not knowing what an objection even was to exceeding my quota every quarter.”
Justin Driffill · Senior Account Executive“His one-on-one mentoring and coaching have significantly enhanced my effectiveness as an enterprise sales professional, allowing me to consistently exceed my annual targets.”
Mark Andrew · Enterprise Account Executive“I might as well have paid a private consultant to turn me from a BDR to an AE veteran with all the tricks of the trade.”
Chase Masciorini · AI GTM Account Executive“He was the first person in my career that held me to a higher standard and taught me what it meant to be a world-class sales professional.”
Shawn Hughes · Account Executive & Head of SalesHow it works
Become a top 1% closer in 3 simple steps
Book a call
Tell me where you’re at and what you’ve already tried. We start by assessing the gaps.
Run the Flywheel
Three months. One call a week, 1 on 1. You bring your live deals and challenges.
Beat quota every quarter
You master persuasive influence, elite confidence, and drive deals to decision.
Hi, I’m Dustin Gransberry
I wasn’t a natural
I struggled, missed my number, and thought about quitting. I was too stubborn to do it.
What finally changed wasn’t effort. I stopped trying to persuade people at the end of the deal and started leading the purchase evaluation with them. That’s when I became the top producer at my company.
I went on to spend years as a Director and then 3x VP of Sales at early-stage startups, building the systems that helped others win in a fraction of the time it took me.
I specialize in one thing
Coaching software startup AEs to close more mid-market and enterprise deals.
Nobody is born knowing how to do this. It gets built, one deal at a time.
Before you ask
Questions I get on every call
How is this different from the sales training my company already pays for?
Training is an event. You sit in a room, you get a framework, then you go back to a pipeline nobody helps you work. This is weekly, one to one, on your actual deals. The framework shows up inside the work instead of in place of it.
I don’t have time for another commitment.
One call a week. The first thing we do is take time back by killing the deals that were never going to close, which is usually more hours than the coaching costs you.
My manager already coaches me. Why would I pay for this?
Your manager is graded on the team’s number this quarter. You’re building a career. Those aren’t the same job, and it means there are things you’ll never say out loud in a one-on-one. I’m not in your management chain. Nothing you tell me shows up in a forecast call.
What does it cost?
This is real one to one work and there are a few ways in depending on where you are. We cover what fits your situation on the call. That’s part of what the call is for.
What if my company finds out?
Most of the AEs I work with tell their manager. Some don’t. Either way, what we build is yours. I don’t contact your company and I don’t need to know their name to help you.
Do you work with sales teams?
I work with select teams on an application basis.
Book the Call
When you click the link on the calendar below, you will reserve a 30 minute working session for us to speak 1-1 about your goals and the fastest way to accomplish them.
I will share additional details about the coaching program and what it would be like working together. Regardless of if we work together or not, you’ll leave with actionable strategies you can apply immediately.
P.S. Not ready to talk yet? Take the Demo-to-Decision MAP instead. Free, about ten minutes, nothing attached to it. Run it on one stalled deal and see what it shows you.