For B2B account executives at SaaS and AI startups
Double Your Quota in 90 Days
Unlock 5 to 6 figure commission checks without marketing support, brand recognition, or the best price.
Generate a steady stream of interested buyers, close larger deals
faster, and make each quarter easier than the last.
One system built to make beating quota run like clockwork.
80% of quota to 238% in one quarter
“After a quarter of lackluster performance, I knew I needed a coach. I had been chasing deals that didn’t have a real chance at closing instead of the ones that would actually help me hit my number. Since working with Dustin, my quota attainment went from 80% last quarter to 238% this quarter, and I still have the pipeline to do it again. Huge transformation.”
Jesse Taylor · Enterprise Account Executive
You deserve better
Is this you?
You thought sales would be pouring in.
But you are working harder than ever…
Not enough leads,
an empty calendar,
and a pipeline full of deals that may never close…
You’re feeling less confident as months drag on.
Your stress is compounding, you’re taking it home.
You just don’t have a clear path to win consistently.
Why this keeps happening
Your company hired you to carry a number, gave you some product training, and a CRM. How you would succeed was assumed.
Many believe that good salespeople will figure it out on their own, and the ones who don’t will either sink or swim.
What this actually does is force you to take all the risk, produce a result while building a system from scratch, using your own quarters as the experiment.
The Startup Deal Flywheel
The system you were supposed to be given
Doubling your quota comes down to solving three problems.
You don’t have enough qualified deals
because nobody is filling your pipeline but you
First we create demand:
We develop clear reasons why ideal customers absolutely need your offer, target contacts and organizations with multi-channel messaging to fill your calendar, and position you as an authority that prospects want to learn from.
Then even if you give a great presentation,
your deals stall after the demo
Then we drive deals to a decision:
We enable purchase decisions by making offers so clear they sell themselves, getting the path to signature in writing, and leverage consensus to win deals faster.
Yes, buyers will help you do this. Most of them are relieved someone finally organized the work. I’ll show you how.
And when you finally have a good result,
you start the next quarter from zero
So we make results repeatable by compounding every win into several more.
We run a simple process turns the customers you already have into next quarter's pipeline, make new ideal customers come to us, and move the metrics that make the money. This is the hack that only the top 1% exploit and it’s why most AEs repeat the same quarter forever.
What they say
AEs I have coached
“Because of his coaching and training, I went from not knowing what an objection even was to exceeding my quota every quarter.”
Justin Driffill · Senior Account Executive“His one-on-one mentoring and coaching have significantly enhanced my effectiveness as an enterprise sales professional, allowing me to consistently exceed my annual targets.”
Mark Andrew · Enterprise Account Executive“I might as well have paid a private consultant to turn me from a BDR to an AE veteran with all the tricks of the trade.”
Chase Masciorini · AI GTM Account Executive“He was the first person in my career that held me to a higher standard and taught me what it meant to be a world-class sales professional.”
Shawn Hughes · Account Executive & Head of SalesHow it works
Double your quota. Then do it again.
Book a call
Tell me where you’re at and what you’ve already tried. We start by assessing the gaps.
Run the Flywheel
Three months. One call a week. You bring your live deals and challenges. We solve them together.
Beat quota every quarter
You master persuasive influence, develop elite confidence, and consistently drive deals to decision.
Hi, I’m Dustin Gransberry
I wasn’t a natural
I struggled, missed my number, and thought about quitting. I was too stubborn to do it.
So I did it the hard way. I read hundreds of books on sales, psychology, and how people buy. I spent thousands of hours testing what I read on live deals, keeping what worked and dropping what didn't. For years, my own quarters were the experiment.
Out of that came a system. It made me the top producer at my company, then a Director, then 3x VP of Sales at early-stage startups, where I used it to get other reps winning in a fraction of the time it took me.
I specialize in one thing
Coaching startup AEs to
Double Quota in 90 Days
Nobody is born with Closer's Radar. It gets built, one deal at a time.
Before you ask
Questions I get on every call
How is this different from the sales training my company already pays for?
Training is an event. You sit in a room, you get a framework, then you go back to a pipeline nobody helps you work. This is weekly coaching on your actual deals and what is holding you back.
I don’t have time for another commitment.
The first thing we do is take time back by killing the deals that were never going to close, then organize your work so you get more done in significantly less time. But if you really can't invest an hour a week, this isn't for you.
My manager already coaches me. Why would I pay for a professional?
You wouldn't be reading this if that was working. Most managers mean well but don't have the time. You also report to them. Most clients say having a coach outside their management chain was the key unlock. Nothing we discuss shows up in a performance review.
Do you work with sales teams?
I work with select teams on an application only basis. If this is something you're considering, book a call on the calendar below.
Book a Double Quota Strategy Session
When you click the link on the calendar below, you will reserve a 30 minute working session for us to speak 1-1 about your goals and the fastest way to accomplish them.
I will share additional details about the coaching program and what it would be like working together. Regardless of if we work together or not, you’ll leave with actionable strategies you can apply immediately.
P.S. Not ready to talk yet? Grab the Demo-to-Decision MAP to start. It's completely free. In 5 minutes you can build Purchase Evaluation plans for each of your deals to drive them to a decision following the demo.